The Donors of Tomorrow: Effective Ways to Engage Young Audiences
Take a look at your donors. Are they primarily over the age of 60? If the answer is yes, your board and staff need to consider the long-term sustainability of your nonprofit.
Young people are our future (donors), but many nonprofits are simply overlooking them. While most resources are allocated to big-dollar donors, you should also have a plan to engage Millennials and Gen Z in your mission to ensure the long-term sustainability of your nonprofit. In the slides from our Donors of Tomorrow session at the Nonprofit Technology Conference, we discuss the perils of ignoring younger audiences when it comes to donor cultivation, as well as ways to turn these generations into your future donors.