Skip to Navigation Skip to Content

Visual Design

Design is thinking made visual.
—Saul Bass

Visual design is everything that contributes to the look of your website—colors, illustrations, photography, fonts, animations, menus, buttons, etc. Everything

If you can see it, it’s part of your website’s visual design. 

Why does visual design matter? 

Because it's a significant part of your brand. Great visual design will create a lasting impression in your customers' minds. It will convey the message you need to convey. 

But we also know that your new website or application must, above all else, work. To create a visually interesting website that also delivers a great user experience requires constant conversation—an ongoing collaboration between your site’s architecture and its “look and feel.” 

When you partner with us, your dedicated TradeMark Web designers will be there from the beginning of your project—asking smart questions, designing in conjunction with your information architects, and mocking up design concepts until we nail it. 

Visual Branding Services

Maybe you don’t need a complete website redesign. Maybe you just want a visual facelift—a new, refreshed online look. Our seasoned design pros can offer nearly any graphic design service, including:

  • Logo design
  • Font treatments
  • Color palette selection 
  • Branding style guides

As with your website, we will evaluate your goals, audiences, and how you would like your company to be perceived. The results speak for themselves. 

Beautifully Effective

Request a Proposal

Request a Proposal

Interested in learning more? Tell us your digital needs and together we'll find a solution that works for your organization. 


Seeing is believing. Take a glimpse at some of our best work.

Back to top