If you want to know how the lion hunts, don’t go to the zoo. Go to the jungle.
Do any of these situations ring a bell?
- Your website sells stuff. But lately, you’ve noticed that many users are abandoning their online shopping cart and leaving your website before checking out.
- Google Analytics reveal that when a user conducts a search of your website, she doesn’t actually click on any search results.
- A handful of pages on your site get surprisingly little (or no) visitors—despite being near the top of your navigation.
Every website has usability problems. They don't have to.
But unless you conduct formal usability testing, you won’t be sure what those problems are—let alone how to correct them. (And by the way, Google Analytics won’t give you the answers. You have to watch your users’ behavior, up close and personal.)
The good news? Usability testing is fairly simple—and the insights that it generates will improve your website’s effectiveness.
Our Usability Testing Method:
We’ll dive deep with you. What do you want your users to do on your site? What are the priorities? What motivates your users? Is there a particular problem you want to solve? We’ll talk through these issues (and more) and come up with a plan for testing your site.
We’ll work with you to generate a list of people who are in your (potential) audience. We’ll create a diverse, but strategic, sampling, and then reach out to them for testing.
We’ll write a series of questions and tasks for your test users. The selection and flow of these tasks is critical to the quality of the feedback we record.
We'll run the tests, observing real users completing tasks and gauging their responses, actions, and moods along the way.
We review the results. We compare to benchmarks. We identify surprises. And we lend our seasoned expertise to the question of: What precisely have we learned and how can we improve the user experience of your site?
We’ll craft a report that summarizes findings in an easy-to-digest format—and we’ll make specific recommendations for next steps. This is your roadmap for online success. Usability testing is a cost-effective way to transform your website from guesswork to certainwork.