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Search Advertising

Nothing except the Mint can make money without advertising. 
—Thomas Babington Macaulay

Search advertising is the targeted placement of ads on Google and Bing search results—designed to drive more users to optimized pages on your website. 

But does search advertising work?

Search advertising is the quickest, most cost-effective way to rocket to the top of the search results page. According to SEW, the average conversion rate for Google ads is 2.70%. Which means that nearly three out of 100 visitors visit your landing page—a rate that can easily be doubled or tripled when executed smartly.

With investment and attention, search advertising will drive more users into your funnel—whether it be sales, members, donors, etc. 

Benefits of Search Advertising

Instant Visibility

You’ll immediately become visible to people looking for your products, solutions, or services on Google and Bing. And you’ll increase your “real estate” through your ad and map listings. 

Complete Cost Control

You will be in total control of your ad budget––and you spend only when someone clicks on an ad.

Provable ROI

At any moment, you will be able to check the real-time performance of your search advertising campaigns. Know, down to the penny, the cost-per-lead and cost-per-sale. 

Nimble & Flexible

Adjusting your ad campaigns is quick and easy, and our Google AdWords-certified experts will keep your ads bobbing and weaving toward optimal performance. 

Google likes us.

Our search advertisers are experts. Google says so.

That’s why they’re AdWords-certified––and why TradeMark Media is an official Google Partner. When you partner with us, their expertise becomes yours. 

Our Search Advertising Services:

Keyword Research

How are people searching for your product or services? We’ll find out and plan accordingly. You control your budget for targeting recommend keywords. You will invest only in those campaigns that move the needle.

Request a proposal and rocket to the top of Google and Bing.

Competitive Analysis

Build the most cost-effective strategy by identifying how your top competitors are advertising on keywords that are most important to you.

Request a proposal and rocket to the top of Google and Bing.

Landing Page Design & Development

When someone clicks on your ad, they’re (ideally) sent to a landing page. This shouldn’t simply be your homepage. It should be a page designed to capture user info and move them to the next step in the sales process. TradeMark Media’s designers will create pages that drive visitors precisely where they should go. 

Request a proposal and rocket to the top of Google and Bing.

Display Ads

Target your audience by the websites they visit, the keywords they use, their online behavior, their previous interaction with your site, and more.

Display ads—which are different from search ads and use images—will increase your brand visibility through search engine display networks. We’ll create ads that align with your brand and the goals of the campaign. 

Request a proposal and rocket to the top of Google and Bing.

Campaign Management & Enhancements

Left unmonitored, search advertising campaigns can easily slide into wasted opportunity and wasted money. We’ll provide you with detailed reports on your campaigns and take action to improve them.

Request a proposal and rocket to the top of Google and Bing.

Launch a modern advertising campaign now.

Request a proposal—and let's put you on the top of Google and Bing. 

Request a Proposal

Interested in learning more? Tell us your digital needs and together we'll find a solution that works for your organization. 


Seeing is believing. Take a glimpse at some of our best work.

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