Information Architecture

If the user can’t find it, it doesn’t exist. Human Factors International

Information architecture is how the content on your website is structured and displayed.

Smart information architecture strikes a balance between your goals—e.g., grow your audience, deliver key messages, increase donations, sell more,etc.—and what your audience wants and needs.

  • When people arrive at your website, do they see an obvious starting point to accomplish their task?
  • Is content laid out in a way that makes sense to your users?
  • If your website were mapped out, would it be orderly and intuitive, or would it be a chaotic and confusing?

Most websites have information architecture problems.

We can help.

Your team of senior-level Information Architects have crafted thousands of websites. After diving deep into your organization's goals and audience, they'll craft a blueprint for your website that:

  • Organizes content according to your goals
  • Shares your messages in a persuasive (not just descriptive) way
  • Conveys your organization’s goals in a way that is appealing to your target audience
  • Makes interacting with your online content intuitive, simple, and fun  

When you hire TradeMark Media, you’re hiring a team of savvy experts whose insights will uncover ways of connecting with your users you hadn’t considered. In fact, they may just change the way you think about your business.

Get a blueprint for new success online:

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