Discovery

Ignorance is a temporary affliction, remedied only by asking the right questions.
Colin Wright

Every project at TradeMark Media begins with a Discovery phase designed to get to the heart of your communication and digital challenges. Tailored to your particular needs—whether a full-scale rebranding, a new website, or a marketing campaign—Discovery allows us to:

  • Question long-held assumptions about your audience and their needs
  • Identify new, unused communication strategies and channels
  • Generate greater empathy with your users’ needs and expectations
  • Get rid of what isn’t working—and improve what is

Your Discovery will be custom-fit to your organization’s goals—and may include any (or all) of the following tactics:

  • Pre-project questionnaires that unearth your communication difficulties
  • In-depth conversations with your team led by our seasoned user experience designers, information architects, and content strategists
  • Detailed, one-on-one interviews with your internal and external stakeholders
  • Competitor research and market analysis
  • Wide-ranging user surveys that provide strategic guidance from the audiences you care about most
  • Content inventories, analyses, and audits

Discovery is the foundation on which everything is built—and what will allow us to scope out a project that will transform your organization. It’s what will keep our timeline timely, our budget affordable, and our strategy focused.

What You'll Receive

Discovery Brief (all projects)

A comprehensive report that details everything we learned together during Discovery—including the results of any research, usability testing, or content analysis we conducted.

High-Level Architecture (digital projects)

Our initial, expert take on how your brand and website should be organized to support your goals and delight your users

Functional Requirements (digital projects)

A detailed list of what, precisely, your website will do.

Marketing Campaign Strategy (marketing projects)

You’ll be able to see your new marketing campaign strategy from both a high and tactical level. It will include a calendar with campaign milestones—along with any related content strategy, and metrics.

Discover your new home online:

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