Ignorance is a temporary affliction, remedied only by asking the right questions.
Every project at TradeMark Media begins with a Discovery phase designed to get to the heart of your communication and digital challenges. Tailored to your particular needs—whether a full-scale rebranding, a new website, or a marketing campaign—Discovery allows us to:
- Question long-held assumptions about your audience and their needs
- Identify new, unused communication strategies and channels
- Generate greater empathy with your users’ needs and expectations
- Get rid of what isn’t working—and improve what is
Your Discovery will be custom-fit to your organization’s goals—and may include any (or all) of the following tactics:
- Pre-project questionnaires that unearth your communication difficulties
- In-depth conversations with your team led by our seasoned user experience designers, information architects, and content strategists
- Detailed, one-on-one interviews with your internal and external stakeholders
- Competitor research and market analysis
- Wide-ranging user surveys that provide strategic guidance from the audiences you care about most
- Content inventories, analyses, and audits
Discovery is the foundation on which everything is built—and what will allow us to scope out a project that will transform your organization. It’s what will keep our timeline timely, our budget affordable, and our strategy focused.
What You'll Receive
Discovery Brief (all projects)
A comprehensive report that details everything we learned together during Discovery—including the results of any research, usability testing, or content analysis we conducted.
High-Level Architecture (digital projects)
Our initial, expert take on how your brand and website should be organized to support your goals and delight your users
Functional Requirements (digital projects)
A detailed list of what, precisely, your website will do.
Marketing Campaign Strategy (marketing projects)
You’ll be able to see your new marketing campaign strategy from both a high and tactical level. It will include a calendar with campaign milestones—along with any related content strategy, and metrics.