Branding & Identity
Your brand is what people say about you when you’re not in the room.
We build brands that people love.
An effective brand is an authentic, aspirational, and relentless expression of your organization’s core message. A brand is your story told well. And the key to engaging, deeply, with your customers and supporters is crafting a brand—and marketing strategy—that cuts to the heart of the matter.
The Branding & Identity Problems We Solve
- There’s a gap between what people think of you—and what you want them to think of you.
- Your name, personality, and visual identity don’t match who you are or what you do.
- You can’t seem to clearly, consistently deliver your messages so that everyone understands what your organization brings to the table.
- You need more customers.
- You need more people who know who you are.
- You need more revenue.
- You blend in with your competition.
How We Go About Branding You
Branding isn’t an idle luxury; it’s critical to your organization’s future success. That’s why we treat it as a serious discipline. In order to help you identify—and share—your story with the world, we offer:
- Research—including stakeholder interviews, user interviews, competitive analysis, brand workshops, surveys, analytics consulting, and industry research
- Logo design
- Brand guideline development
- Messaging platforms
- Overarching brand materials