Successful Steps to an End-of-Year Appeal

More than 12% of all charitable giving occurs in the last three days of the year. But is your organization ready to seize as many end-of-year donations as possible?

In this example-filled guide, we’ll walk through every phase of a successful end-of-year campaign. You’ll learn the big strategies and tiny tactics you’ll need to end your fundraising calendar on a high note.

What you'll gain is how to:

  • Prepare your donor database via a reactivation campaign
  • Utilize the fundraising channels that get the greatest results
  • Determine how to effectively communicate with donors during the busy holiday season
  • Measure the ROI of your end-of-year campaign efforts

Now is the time to plan your December fundraising. Simply download this guide and make this end-of-year season a success!

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