Resources & Presentations
- 5 Ways Web Developers Can Make Your Work Easier
- Advanced Google Analytics: How to Make, Meet, and Measure Your Online Goals
- Don't Just Guess: How Simple User Research Can Save You Money and Drive Conversions Online
- How to Create a Company Culture That Boosts Growth
- Selling Yourself: Persuasive Communication for the Freelancer
- How to Create Customer Surveys That Improve Your Organization
- Can Advertising on Google Help Your Business?
Web developers are a misunderstood species. They're more than just coding machines. In fact, the decisions they make about how to build your website can have serious impacts on how you, your users, and the general public perceive your brand.
In this lively TM Talk, Stephen Tidmore (VP of Technology) and Piper LeMoine (Developer), explain five ways in which Web developers can (and do) ensure your website works the way it should.
- View the slide deck (Google Doc)
Tara and Patrick introduce you to some fundamental principles of Google Analytics (GA)—focusing primarily on why, how, and when to create "Destination" and "Events" goals on GA. Filled with plenty of real-world examples, this talk is helpful for anyone ready to get serious about their website's real-world performance.
- View the slide deck (Google Slides)
Surveys show that 80% of companies say they deliver "superior service." But when asked, only 8% of their customers agreed! There's clearly a disconnect between businesses and their customers—especially online. If your website is user friendly, you'll achieve your goals more often and more quickly.
This presentation explores common methods of researching your users to better understand their assumptions, desires, and expectations—so that you can make bottom-line improvements to your website. Learn some practical steps to eliminate your users' frustrations and have fun seeing your website from new perspectives.
In this fun, engaging talk, Crista Beck, the Culture Manager at TradeMark Media, explains how she helps craft a company culture that delights employees, improves productivity, and leads directly the increased revenue and opportunities. Learn the secrets of TradeMark Media's award-winning culture (Best Places to Work, 2016).
- Crista Beck - Operations and Culture Manager
- View the slide deck (PDF)
What if the best sales pitches aren’t pitches at all? Persuasive business development is all about asking questions, hearing the answers, and empathizing with your customers.
In this expert presentation, you’ll learn sales questioning and listening techniques that will help you understand your prospects and their needs. Once equipped with these insights, you’ll be able to create solutions that address their specific needs––and help you stand out among your competition.
- Nick Weynand - Founder & President of TradeMark Media
Surveys can be a low-cost tactic for learning more about your customers' wants and needs—and then improving your organization to better meet them. Crafted well, and analyzed with an open mind, customer surveys will help any organization discover new ways to serve (and sell) their customers. This presentation takes a practical look at surveys—what makes a good survey, pitfalls to avoid, and tips for making sense of your responses.
- Andrew Buck - Content Marketing Manager
- Download the slide deck (PDF)
Originally delivered May 2016 to Texas Society of Association Executives.
Advertising with Google AdWords can be a fantastic way of generating new business through your website.
Traditional ad campaigns can be expensive—and the vast majority of your viewers won't care or take action. But with AdWords, you can accurately measure the return on your invested dollars. You are immediately visible only to people who are actively searching for what you offer, and you pay only when someone clicks on your ad and lands on your website. But AdWords isn’t profitable for every business.
This presentation explores how AdWords works—and whether it might be a good fit for your business.
- Patrick Wicker - Online Marketing Manager
- View slide deck (PDF)