Pecos Chamber of Commerce
Small Town, Big Website
Pecos, Texas (pop. 8,780) is located near the crook of Texas' left arm, not far from the New Mexico border.
But this isn't a sleepy little hamlet.
Pecos is home to the world's first rodeo (1863), a world-famous cantaloupe festival, and was recently named the "second fastest-growing small town in America. In other words, Pecos has a rich story to tell––especially to tourists, campers, and history buffs.
And so, the Pecos Chamber of Commerce decided their city needed a new website––one that would serve as both invitation to, and indispensable guide for, the thousands of tourists.
The goal of the redesign was to promote Pecos as the city from which you should explore all that West Texas has to offer (Big Bend, Balmorhea Park, Guadalupe Mountains, Pecos itself, etc.). As such, visual design and content strategy would be paramount. The site needed to bring West Texas to life for users and then hand them the tools to make planning a trip easy.
The new Pecos site would need to be mobile-responsive and built on a great CMS platform. It would also require a number of interactive tools––e.g., event calendar, event submission forms, searchable member directory, social media integration, etc.
We partnered with Pecos’ marketing firm (REDCHAIR+13creatives (Lubbock)) to plan, design, and build a tourism-centered home on the Web. The new website puts Pecos on par with any small town’s website in the country.
We began by organizing hundreds of chunks of content. After all, the website should help users both find (info they're specifically hunting for) and discover (info they didn't know they wanted).
When deciding which menus to include, which buttons to place where, how to lay out events on a calendar, etc.––our primary concern was always: How does this help bring tourists to Pecos?
Atop this practical-minded architecture, we laid a clean and bright visual aesthetic that nods toward Pecos’ rich history of cowboys, outlaws, rodeos, and BBQ. We were fortunate to be able to use the photography of, among others, Jerod Foster, renowned photographer and professor at Texas Tech University, and Wyman Meinzer, the official photographer for the State of Texas––whom the Pecos Chamber had already hired to capture their city’s unique spirit.
Visual design is easy when you’re using the work of world-class artists.
We placed the website on an open-source CMS (ExpressionEngine) and made it fully mobile-responsive. The site offers users an array of tools––pre-packaged trip plans, an interactive event calendar, contact and event submission forms, etc.
This beautiful and highly useful website will serve the city of Pecos for many years to come. And the tens of thousands of visitors who stop in the city each year will find it a go-to resource for planning their adventure into the West Texas wilderness.