ROL Wheels

Get Sales Rollin'

Wheel Configurator Product Page Community Page

We knew the website had to be world class and that's why we went with TradeMark Media.

Sean Lambert, Founder

The Challenges

ROL Wheels’ website had grown stale (client’s words, not ours). For such a high-end product, ROL needed a website that matched. The old website featured low-quality photographs and didn’t help customers make a buying decision.

The Solutions

TradeMark Media reimagined rolwheels.com from the ground up. High quality action photos were used throughout to give customers a sense of excitement while they shopped for wheels. Special attention was put into a dynamic wheel configurator that allows customers to find their perfect wheel and quickly make a purchase.

In addition to the website, TradeMark Media created templates that were integrated with the ROL Wheels online store. This creates a seamless experience between the marketing website and the shopping cart.

The Results

What a difference a new site makes! In the first five months since the site after it launched, ROL Wheels showed huge improvements over the same period the previous year. Visits were up nearly 30%, and average visit duration was up while bounce rate was down.

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