The Real Estate Council of Austin (RECA) is the premier advocacy organization for members of the commercial real estate industry here in Austin, Texas.
Having been through a couple of unsuccessful website redesign projects, RECA was looking for the right partner this time around. Not only did RECA want a new site, but they also needed it to integrate with a new member management system to help maintain and grow their association.
We began, as always, with Discovery.
During Discovery, we were able to help RECA select the ideal member management system (MMS) by conducting a variety of demos and tests. (The winning MMS was YourMembership.com.)
Next, we began designing. "Fresh" and "modern" were the buzzwords during this phase. With a wide variety of content to offer––and some diversity in their audience types––RECA needed a website that offered an intuitive user experience, no matter the user.
For RECA's members, several things matter most––professional development, events, and advocacy. So our information architects put that content front and center. The new RECA website also integrates seamlessly with their new MMS database.
In the few weeks after launch, the site saw a significant spike in traffic and engagement. The site is clean and easy to use, and members have a clear path to manage their account, register for events, and advocate for their industry through the integrated member management system.