Navigate Life Texas
Navigate Life Texas
They brought client services...They make it very clear that their job is to make you successful. Sherry Broberg, Task Force Director
A Peek at the Results
NavigateLifeTexas.org is the only website of its kind in the country: An online hub of resources and tools for families with kids with disabilities and special healthcare needs. A program of the Texas Health & Human Services Commission, Navigate Life Texas (NLT) is written by parents for parents.
Navigate Life Texas was born from the Texas Legislature, who formed Task Force for Children with Special Needs—a group of two dozen individual stakeholders from eight state agencies. It was a massive undertaking that spanned the entire state.
To coordinate the strategy, design, and marketing of a website this enormous, our process has to be airtight. Over the course of an entire year, we helped accumulate and analyze feedback from countless individuals and advocacy groups. Key milestones were set and met. State agencies and nonprofit organizations had to be regularly updated. And the Task Force leading the charge needed to oversee progress.
The Parents and Families
Through it all, the families at the center of the website's mission needed a strong voice.
When parents were up at 2 a.m., worried about their children, they needed a website that would lead them exactly where they needed to go. Content would need to be written in a way parents would understand. And it should be comprehensive. No stones unturned, no information unshared.
Moreover, the website needed to be accessible and responsive to everyone, regardless of their native language, disability, or the device on which they would visit it.
While the website’s primary audience is parents and families, a key secondary audience are the medical professionals, health care service providers, and schools who are so integral to the process.
The first version of the website launched in early July 2015 and has been expanded nonstop for years. Some of the highlights include:
The Right Content
Months of research were conducted before a single line of code was written.
In consultation with subject matter experts, the website was written for parents by parents—resulting in the most detailed set of advice, resources, and help available online. Medical concerns, insurance questions, education, behavioral health, housing, employment—everything is covered. And the tone of the site is plainspoken, direct, and practical.
This website is meant to empower. So it’s bright, open, readable, and lively. It’s inviting. The Task Force wisely invested in custom photography and video production to lend the site’s its own look and feel.
Responsive & Accessible
- More than 60% of visitors visit the website on a mobile device. Thanks to our mobile-first design approach, mobile and desktop visitors both enjoy an intuitive experience.
- Ensuring that everyone can use the site regardless of their disability was easy for us because every website we build adheres to the strictest accessibility standards.
- Every section the new website was translated and integrated by native Spanish speakers, ensuring Spanish-speaking families have the same online experience as anyone. The Spanish URL is AvancemosJuntosTexas.org.
- In addition to designing and building the website, we also conducted a full search engine optimization audit (SEO) and implementation, and an extensive Google AdWords campaign.
In the News
The launch of NavigateLifeTexas.org made news reports across the state. Here's a sampling:
- "Texas creates state website for children with special needs" - KXAN (Austin)
- "New website aims to help families, children with special needs" - Action 4 News (The Valley)
- "Texas launches new website – built by parents, for parents – to help children with special needs" - Business Wire
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