Resources & Presentations
Don’t Just Guess: How Simple User Research Can Save You Money and Drive Conversions Online
Surveys show 80% of companies say they deliver a “superior experience”; when the customers of those same companies were surveyed, only 8% of customers agreed!
If your site is user-friendly, you are more likely to achieve your goals. Watch this lively discussion of common methods of researching your users to better understand their assumptions, desires, and expectations. You will learn practical steps to lessen your user's frustrations—and unique ways of evaluating your website's effectiveness.
Watch the 45-minute talk on video, grab the "User Research" worksheet, and get the slide deck below.