TradeMark Media Works With Ann Richards School to Build Their New Website
Posted by Patrick Wickeron January 23, 2015
The Ann Richards School for Young Women Leaders (ARS) is an all-girls public school serving grades 6-12 for the Austin Independent School District. The mission of ARS is to “prepare young women to attend and graduate from college, commit to a healthy and well-balanced lifestyle, lead with courage and compassion, and solve problems creatively and ethically in support of our global community.” They needed a website with an enhanced user experience that better supported faculty, staff, and students as well as future partners and donors.
TradeMark Media worked with The Ann Richards School to create a website with a sleek new design that more effectively communicated the story of the school to improve interest in attendance, partnerships, and donations. Greater attention was given to social network engagement and storytelling through images, showing how ARS uniquely influences young women. More prominence was also given to the ARS Foundation, with its events and work featured on the home page.