Skip to Navigation Skip to Content

Sailpoint Partners with TradeMark Media to Build Their New Website

Posted by Patrick Wickeron November 10, 2014

Sailpoint is a leader in identity and access management and helps enterprise clients control information available to staff and users. They wanted a site with an improved user experience and better organized content so users could easily understand Sailpoint’s solutions and find the information they needed.

TradeMark Media worked with Sailpoint to design a new site with a sharp new look that makes it easier for users to learn and take action. The emphasis on user experience includes a mobile responsive design, search engine optimization so content can be found more easily by those searching online, and better sales flow with clearer calls-to-action. Sailpoint needs to promote its on-premises and cloud solutions effectively, so special attention was given to making this differentiation simple and clear. The new content management system also allows Sailpoint staff to make changes easily.

Follow us on Twitter

Engaging content is: 1. Simple 2. Unexpected 3. Concrete (no ambiguity) 4. Credible 5. Emotional 6. Storytelling#webcopythatworks #tmtalks

Back to top