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Design Trends and Best Practices: 2014

Posted by Patrick Wickeron July 16, 2014

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Engaging content is: 1. Simple 2. Unexpected 3. Concrete (no ambiguity) 4. Credible 5. Emotional 6. Storytelling#webcopythatworks #tmtalks

To be a better writer 1. Read others' writing 2. Write a lot (more than emails) 3. Cut at least 50% of your words #webcopythatworks #tmtalks

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