Come Back and See Us: Increasing Donor Retention
Donor retention is a nonprofit's low-hanging fundraising fruit. Someone who's donated once is more likely to donate again. And implementing a donor retention program is a far more efficient way to keep the coffers full than trying to lure first-time donors.
In this presentation, with Austin Habitat for Humanity, we've compiled a number of tactics and strategies that will help boost your donor retention. We hope you'll find it as useful as the other nonprofit agencies we've helped.