Case Study: Texas Historical Commission

17 Feb 2016

Around here, we talk a lot about forming partnerships with our clients. The theory is simple enough: If we're going to deliver truly great results, we need to understand our clients' goals and strategy as well as they do. 

This particular project proves that theory correct. Here's how it worked:

First, we launched the Texas Historical Commission website a few years ago. And we stayed in close contact with THC, supporting their site and making small enhancements along the way. 

Then, a few months ago, THC asked us to tackle a particular challenge: Create individual microsites for 20 historical sites around the state. Before we got our hands on them, these historical sites had standalone websites with their own URLs. They needed to be brought under the THC digital banner. 

Q: How do you pull 20 individual websites onto a single website?

A: Flexibility!

Before, each historic site had its own unique set of content––text, images, video, etc. We didn't want to lose that. We didn't want to overly simplify each site, nor remove what made each unique.

This project wasn't about making each microsite identical, but rather, crafting a flexible website architecture. After all, each historic site would be managed by an individual website admin. That's 20 people with 20 ideas and 20 strategies. 

Our information architects were able to recommend a design (and corresponding back-end content management system) that would ensure that THC was able to communicate key information about each historic site, while also empowering those 20 administrators to place whatever content they wanted. 

It was an exercise in balance. And in the end, we think the results are pretty savvy. Check them out for yourself. 

Andrew Buck

Content Strategist

Andrew is obsessed with words—and how to wield them for good.

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