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Education is not the filling of a pail, but the lighting of a fire.

W.B. Yeats

You want to learn. We're eager to teach.

Whether or not you're a current client, TradeMark Media would like to speak at your next conference, luncheon, or team meeting. As a full-service digital and branding agency, we have experts in nearly every field. The only question is: What do you want to know next?

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Selling Yourself: Persuasive Communication for Business Development

What if the best sales pitches aren’t pitches at all? Persuasive business development is all about asking questions, hearing the answers, and empathizing with your customers.

In this expert presentation, you’ll learn sales questioning and listening techniques that will help you understand your prospects and their needs. Once equipped with these insights, you’ll be able to create solutions that address their specific needs––and help you stand out among your competition.

Presenter: Nick Weynand (President & Founder)
Length: 40 minutes

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The Donors of Tomorrow: Effective Ways to Engage Millennials (For Nonprofit Agencies)

Millennials are the next generation of donors, but many nonprofits are simply overlooking them. In this example-filled talk, we’ll discuss the perils of ignoring younger audiences and how to transform them into lifelong givers. You'll leave with fundraising tactics that speak to millennials in a way that engages. 

Presenter: Rachel Clemens (CMO)
Length: 50 minutes

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Come Back and See Us: Increasing Donor Retention (For Nonprofit Agencies)

Increase donrations by focusing on donors who've already shown interest in your nonprofit. In this interactive session, you'll learn tactics for increasing ongoing donations using tested (and a few experimental) ideas and strategies. We'll explore the most effective ways to express gratitude to donors, showcasing your organization's impact, and tools to sustain your donor retention efforts.

Presenter: Rachel Clemens (CMO)
Length: 50 minutes

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How to Conduct Simple User Research That Will Drive Conversions Online

Surveys show that 80% of companies say they deliver "superior service." But when asked, only 8% of their customers agreed! There's clearly a disconnect between businesses and their customers—especially online. If your website is user friendly, you'll achieve your goals more often and more quickly.

This presentation explores common methods of researching your users to better understand their assumptions, desires, and expectations—so that you can make bottom-line improvements to your website. Learn some practical steps to eliminate your users' frustrations and have fun seeing your website from new perspectives.

Presenters: Andrea Richeson (COO) and/or Mike Steckel (User Experience Director)
Length: 50 minutes

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How to Create Customer Surveys That Improve Your Organization

Surveys can be a low-cost, high-return way to identify precisely what your customers/members want and need—and to use these insights to make strategic improvements. Crafted well, and analyzed with an open mind, customer surveys will help any organization discover new ways to serve (and sell) their customers. This presentation takes a practical look at surveys—e.g., what makes a good survey, pitfalls to avoid, and tips for making sense of your responses.

This is an ideal presentation for government agencies, professional associations, and nonprofit organizations looking to reconnect with their members, donors, and supporters. But the fundamentals of survey design hold true across every industry and sector.

Presenter: Andrew Buck (Content Strategist)
Length: 50 minutes

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Introduction to Google Analytics

Understanding Google Analytics is the shortest path to improving your success online. Our Google-certified expert will introduce you to the principles underlying Google Analytics, while demonstrating how to use it to meet your goal. Let us take the mystery out of the numbers.

Presenter: Patrick Wicker (Online Marketing Manager)
Length: 50 minutes

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Hack the Mind: How to Use Psychology to Get More From Your Online Marketing

Your brain is a trickster. It leads you wherever it pleases—while you remain completely unaware of its true motivations. In this entertaining, story-filled workshop, we’ll explore our minds’ most surprising tendencies. And then we'll explore how they intersect with your website, marketing materials, and overall brand strategy. Learn to market to—and around—these "habits of the mind"

Presenter: Andrew Buck (Content Strategist) 
Length: 60 minutes

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Advanced Google Analytics: How to Make, Meet, and Measure Your Online Goals

Tara and Patrick introduce you to some fundamental principles of Google Analytics (GA)—focusing primarily on why, how, and when to create "Destination" and "Events" goals on GA. Filled with plenty of real-world examples, this talk is helpful for anyone ready to get serious about their website's real-world performance.

Presenters: Tara Morrow and/or Patrick Wicker (Online Marketing Managers)
Length: 50 minutes

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Write to Rise Above Your Competition: Web Copy That Works

The Internet is bloated with bad copy—words and websites hamstrung by cliché, ambiguity, and misuse. But words matter! The right words can inspire emotion in your users. The right words can translate engagement into action. The right words can nudge your audience to act, to buy, to donate. Based on TradeMark's "Writing for the Web" training (delivered to all clients), this lively, funny talk is filled with practical tips and examples meant to send you scurrying back to your keyboard, eager to obsess over every. single. word. 

Presenter: Andrew Buck (Content Strategist)
Length: 50 minutes

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How to Integrate Developers With Your Creative Team

Full-service digital firms have a problem: Effectively integrating developers with the rest of the creative team—e.g., information architects, UX specialists, content strategists, etc.

Without effectively melding these two sides of the agency, you're losing time, money, and opportunities to delight your clients. But a few simple strategies can ensure that your developers and designers collaborate effectively—and produce the most sophisticated solutions.

Presenter: Stephen Tidmore (Vice President of Technology)
Length: 35 minutes

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