Gardiner Rhoderick

Senior Designer

Witnessing how organizations have matured from viewing design as an aesthetic craft to a strategic philosophy has been rewarding on its own, but what keeps me going every day is the opportunity to create, to problem solve, and to connect with people.

Bachelor in Studio Art, The University of Texas at Austin; Associate in Visual Communication, Austin Community College

Gardiner began working professionally in ad agencies before graduating with a design degree from The University of Texas. Soon thereafter, he became a designer at the prestigious firm Sibley/Peteet, working on brand exercises for clients like WalMart, Texas Tech University, AMD, TXDOT, and the Sid Richardson Museum.

Always up for a challenge, he then devoted himself to higher-ed communications, working in the University of Texas System Office of External Relations—supporting expansive initiatives like laying the groundwork for a medical school in Austin and the revitalization of Texas’ Rio Grande Valley.

Wanting to work more directly with students, he became the Creative Team Lead for Global Marketing at Webster University, rebranding and managing the entire recruitment funnel for undergraduate and graduate admissions, and directing the work of writers, designers, photographers, and producers across a network of seven international campuses.

Before landing at TradeMark, Gardiner was Creative Director at the nonprofit-focused Creative Suitcase, working on marketing solutions for an array of clients like Whole Kids Foundation, the Austin Board of Realtors, and Literacy First.

When not pushing pixels or tracking changes, he loves jumping into the nearest swimming hole, pretending he’s in a rock band, and eating as much queso as possible.

Favorite Things

  • Concept, concept, concept
  • Smooth, snappy JS animation
  • Letterpress & screenprinting
  • Live music
  • Handmade/DIY anything
  • The Blanco River

Pet Peeves

  • Planned obsolescence
  • Spaces v. tabs
  • Pantone prices
  • Loud typing
  • Longboards

Organizations

Facts

  • Skateboarding champ (with two trophies to prove it)
  • Se habla EspaƱol

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