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The StyleSheet - For Businesses That Use The Internet
Number 62 | October 2011 | View Archive

Welcome to The StyleSheet #62. This month Carly and Andrea discuss why good customer service is essential in today’s world, and how websites can be designed to facilitate great customer experiences. In our Useful Things section, Jeff shares a cool online reading app, and Nick talks about an app that will make your site more mobile-friendly.


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Customer Service in a Digital World

By Carly Hohl, TradeMark Media Project Manager

Carly discusses how genuine customer service in the digital world is no longer just an option, but a necessity.

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Architecting a Great Customer Experience

By Andrea Richeson, TradeMark Media Chief Operating Officer & UX Director

Andrea explores how to create a satisfying online customer experience through well thought-out site architecture, design, and development.

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Useful Things

Kindle for Mac

By Jeff McAllister, TradeMark Media Art Director

With a quick and free download through Amazon, Mac users can have access to over a million books through Kindle for Mac. The application allows user to view comments from other readers, highlight and make notes, change color modes and look up words or phrases instantly in the built-in dictionary. For PC users, Amazon also offers a Kindle for PC free download.

Adaptive Images

By Nick Weynand, TradeMark Media President & Strategy Director

Installing the Adaptive Images script will help your website run better on mobile devices. It takes large images on your site and dynamically creates smaller versions of them that display nicely on smaller screens.

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“A happy customer is the greatest advertisement.”

— Andy Sernovitz

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