Past Issues

Number 97 | January, 2015

Welcome to The StyleSheet #97. In this “Year in Review” edition, Sarah reflects on TradeMark Media’s wild ride in 2014. In Useful Things, Martin highlights one of his favorite design tools and Piper shares an organizational app that will help you get 2015 started on the right foot.

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Number 96 | November, 2014

Welcome to The StyleSheet #96. In this edition, Jason explains why website content audits are necessary for keeping websites relevant and up-to-date, and provides concrete tips on how to conduct them. In Useful Things, Mike highlights his favorite organizational tool and Sarah shares a site that helps manage holiday gift exchanges.

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Number 95 | October, 2014

Welcome to The StyleSheet #95. In this edition with two featured articles, Patrick explains how Google AdWorks works and sheds light on why it may, or may not, be right for you business. In Useful Things, Daniel highlights Moz, a complementary tool to Google Analytics, and Lisa shares a useful app that helps you schedule tasks based on your daily productivity levels.

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Number 94 | September, 2014

Welcome to The StyleSheet #94. In this edition on preparing for a website redesign, Mike discusses strategies and tips for gathering stakeholders’ input to set your web project, and website, up for success. In Useful Things, Carly and Sarah highlight two tools to assist with this process.

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Number 93 | August, 2014

Welcome to The StyleSheet #93. In this edition on how much website projects cost, Nick discusses how to budget for a website redesign project and what you can expect to get for your money. In Useful Things, Daniel shares a guide to summer fun in Austin, and Sarah highlights a blog that provides talking points for why your site needs an overhaul.

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Number 92 | July, 2014

Welcome to The StyleSheet #92. In this edition on current web design trends and best practices, Danielle discusses the latest trends in design and illustrates how TradeMark Media has applied these to our clients’ sites. In Useful Things, Polly introduces a children’s book about coding and web design, and Sarah shares an app that helps you customize your vacation plans.

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Number 91 | June, 2014

Welcome to The StyleSheet #91. In this edition on Member Management Systems (MMS), Rhonda discusses a series of six steps you can take when making a decision to purchase an MMS for your organization. In Useful Things, Polly introduces a unique blog that regularly posts free high resolution photos, and Andrea offers an app that helps with better task organization.

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Number 90 | May, 2014

Welcome to The StyleSheet #90. In this edition on Google Analytics, Patrick discusses nine lesser-known reports that will give you better insight into your website users. Kristine shows us the wealth of reporting best practices offered in the Google Analytics Solution Gallery while Nick introduces Google’s URL Builder for better campaign reporting.

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Number 89 | April, 2014

Welcome to The StyleSheet #89. In this edition, Danielle talks about the importance of user research and discusses how heuristics and usability testing offer invaluable insights into the ways your target audience engages with your website. In Useful Things, Chris introduces a guide to A/B testing and Mike shows us how SurveyMonkey surveys can be used as a user research tool.

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Number 88 | March, 2014

Welcome to The StyleSheet #88. This edition highlights what we learned at South by Southwest Interactive this year. In Useful Things, Carly introduces the Curve blog by Getty Images and Danny helps us keep track of our interests.

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