Featured Articles

Improve Your Website with User Research

Learn how user research can help your website become more informative, easily understood and relevant through feedback from your site target audience.

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Lessons from SXSW

Six TradeMark Media team members attended SXSW Interactive —the infamous technology conference held in Austin, Texas that celebrates innovation and entrepreneurship and highlights the latest developments in the tech, media, science, health, and policy sectors. Here are some of the things we learned.

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6 Lessons For-Profits Can Learn from Non-Profits

Many people say that non-profits would benefit from running more like businesses, but there are a number of things that for-profit businesses can learn from non-profits.

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Designing and Managing a Social Media Program

Learn the basics of setting up a social media program, and hear from others who are already seeing success.

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Leads are Icing on the Cake of Social Media Engagement

Investing in social media should be done with the goal of engagement instead of the goal of generating leads or sales.

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Establishing Internal Web Accessibility Guidelines

This article explores the importance of web accessibility and the need for site assessments to assure that all users can access the content effectively.

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Web Accessibility Standards and the Risks of Non-Compliance

While companies and organizations should first focus on web accessibility for the sake of their users, they should also be aware of the state and federal laws in place requiring compliance.

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Audio, Video and Image Accessibility tips

Some helpful tips and references are included to improve accessibility for audio, video and images.

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Page Structure and Content tips

The accessibility and readability of your site is heavily influenced by the way your content is written and structured.

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Online Marketing Strategy, One Bite at a Time (Phase 2)

The second phase of our proposed two-phase online marketing strategy involves increased engagement with clients, leads, industry peers and bloggers.

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