Featured Articles

TradeMark Media’s Year in Review

In our “Year in Review” article, Sarah looks back at all the exciting events, activities, and successes TradeMark Media experienced in 2014.

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Change Your Clocks, Check Your Content!

In this article on website content audits, Jason discusses why content audits are imperative for keeping websites fresh and shares useful strategies to help you inventory, evaluate, and update the content on your website.

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Is Google AdWords Right For My Business?

In this article on Google AdWords, Patrick shares insight on how to measure your success with Google Ads to determine if AdWords is a good fit for your business.

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How Does Google AdWords Work?

Consider this article Google AdWords 101, where Patrick gives an overview of how Google Ads work, outlines how campaigns are organized, and shares useful resources to shape your AdWords strategy.

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Getting Everyone On Board: The First Step of Your Website Redesign Process

Web projects are most successful when numerous stakeholders are involved in shaping the design and vision for a website. This article shares useful strategies and tips to prepare for a website redesign, ensuring that your website meets your users’ and organization’s goals and needs.

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How Much Does a New Website Cost?

In the Web design world, “you get what you pay for” couldn’t be closer to the truth. This article helps clarify the website redesign process, lays out project costs, and breaks down what you can expect to get for your money.

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Design Trends & Best Practices: 2014

A website is set up for success when it effectively communicates a business’s message, grabs the audience’s attention, and is accessible across devices. This article highlights some design trends that TradeMark Media uses to help its clients accomplish these goals.

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How to Select a Member Management System

There are a lot of factors to consider when choosing a Member Management System, and this article includes a list of steps to help you make the right decision for your organization.

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Nine Useful Google Analytics Reports You May Not Know About

You may be familiar with many of the main Overview reports in Google Analytics, so we have included nine additional reports you may not know about that could help you understand your site users better.

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Improve Your Website with User Research

Learn how user research can help your website become more informative, easily understood and relevant through feedback from your site target audience.

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