Featured Articles

Design Trends & Best Practices: 2014

A website is set up for success when it effectively communicates a business’s message, grabs the audience’s attention, and is accessible across devices. This article highlights some design trends that TradeMark Media uses to help its clients accomplish these goals.

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How to Select a Member Management System

There are a lot of factors to consider when choosing a Member Management System, and this article includes a list of steps to help you make the right decision for your organization.

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Nine Useful Google Analytics Reports You May Not Know About

You may be familiar with many of the main Overview reports in Google Analytics, so we have included nine additional reports you may not know about that could help you understand your site users better.

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Improve Your Website with User Research

Learn how user research can help your website become more informative, easily understood and relevant through feedback from your site target audience.

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Lessons from SXSW

Six TradeMark Media team members attended SXSW Interactive —the infamous technology conference held in Austin, Texas that celebrates innovation and entrepreneurship and highlights the latest developments in the tech, media, science, health, and policy sectors. Here are some of the things we learned.

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6 Lessons For-Profits Can Learn from Non-Profits

Many people say that non-profits would benefit from running more like businesses, but there are a number of things that for-profit businesses can learn from non-profits.

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Designing and Managing a Social Media Program

Learn the basics of setting up a social media program, and hear from others who are already seeing success.

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Leads are Icing on the Cake of Social Media Engagement

Investing in social media should be done with the goal of engagement instead of the goal of generating leads or sales.

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Establishing Internal Web Accessibility Guidelines

This article explores the importance of web accessibility and the need for site assessments to assure that all users can access the content effectively.

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Web Accessibility Standards and the Risks of Non-Compliance

While companies and organizations should first focus on web accessibility for the sake of their users, they should also be aware of the state and federal laws in place requiring compliance.

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