Featured Articles

How to Find and Tell Your Story Online

Humans are genetically coded to enjoy and tell stories. Better than perhaps any other form of communication, storytelling can inspire, persuade, and instruct. Use these three points-of-view to help reveal and share your organization’s “story.”

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We are Teddy Roosevelt!

During the early stages of a Web project — a stage we call “Discovery” — we’ll often ask our clients a question like, “If your business/organization were a person, who would it be?” It’s a precious question that we ask in order to gain additional insight — both into the organization and how our clients think about their organization.

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Correcting the Top Myths about User Behavior

Your website should have a fantastic user experience, but it is important to explore a number of user behavior myths before making any significant design changes.

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Three New TradeMarkers

Take a moment to meet the three newest members of our growing team.

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Not Having a Mobile Responsive Website is Hurting Your Business

Companies without mobile responsive sites could see their businesses suffer because they are becoming more invisible to the rapidly increasing number of mobile users looking for their products and services.

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Getting Website Menu Design Right

In this article on intuitive website menu design, Mike discusses how to determine the “right” amount of menu items for your website to help you organize your content and ensure your users are finding what they need.

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TradeMark Media’s Year in Review

In our “Year in Review” article, Sarah looks back at all the exciting events, activities, and successes TradeMark Media experienced in 2014.

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Change Your Clocks, Check Your Content!

In this article on website content audits, Jason discusses why content audits are imperative for keeping websites fresh and shares useful strategies to help you inventory, evaluate, and update the content on your website.

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Is Google AdWords Right For My Business?

In this article on Google AdWords, Patrick shares insight on how to measure your success with Google Ads to determine if AdWords is a good fit for your business.

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How Does Google AdWords Work?

Consider this article Google AdWords 101, where Patrick gives an overview of how Google Ads work, outlines how campaigns are organized, and shares useful resources to shape your AdWords strategy.

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