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It’s summertime in Austin and we here at TradeMark Media are on fire. Not only because it’s 100 degrees outside, but also because we’re working on some of the most exciting projects in company history. Stay tuned for upcoming project recaps on the StyleSheet later this year. In the interim, come join us at some of these fun summer events in Austin.
Need talking points to convince your company that a website redesign can better your business? Check out this HubSpot blog, which outlines 10 signs that it’s time for your company’s website to get a facelift.
What’s a better way to get your kid on the right path to a successful career than to teach them the basics of web design and development? Web Design for Babies is a board book that covers the basic concepts of how a website is built. You might even learn a thing or two!
Heading out of town this summer? Check out Locish, a new app that allows you to customize your travel preferences and get recommendations from like-minded users in the area you’re exploring. Just post a question to locals in your area (Where can I find a cozy French bistro with patio seating?) and get suggestions from those who know that neighborhood best!
Unsplash.com is a resource for free, high-resolution photography. They release 10 new photos every 10 days. The selection is a little random, but you might find that perfect photo for your next blog post or presentation. The photos are in the public domain and can be used for all purposes.
It can be difficult to track how well your email marketing or banner advertising campaigns are performing in Google Analytics because they are often categorized as direct or referral traffic. Use Google’s URL Builder to customize your landing page URLs, and Google Analytics will categorize this traffic by campaign medium (email), source (newsletter), name (May2014Newsletter), and other variables in the Acquisition > Campaigns report.
Google Analytics has a wealth of information, but it can be difficult to process all of that data in a usable way. In the Google Analytics Solutions Gallery, users contribute their most useful dashboards, custom reports, and segments. You can browse by category (e.g. Site Optimization, Lead Generation, or Organic Search) or check out featured and most popular solutions that will optimize your Analytics experience.
You may already know that Survey Monkey is a free service for creating and sharing surveys, but it can also serve as a user research tool by helping you start conversations with people using your site. You can create and post a complete survey and start gathering feedback in minutes. It also allows you to post screenshots of new site navigation options and have people give feedback. Writing an effective survey is a bit of an art form, but this UXMastery.com article can help you get started.
Having difficulty deciding how to best present an idea, product or call-to-action on your website? Enter A/B Testing—a powerful tool in your UX arsenal that, through comparative analysis, can replace assumptions with actionable data. To learn more about A/B Testing and how you can make it work for you, check out Smashing Magazine’s in-depth article, The Ultimate Guide To A/B Testing.