Issue #103 | July, 2015

This is the final issue of The Stylesheet. Kind of.

In the next month, we’ll unveil the blog version of The Stylesheet, which will allow us to more regularly publish our musings directly to our website. Don’t worry: If you’re an email subscriber, you’ll still receive a monthly “digest” version of The Stylesheet. We’ll share our new blog’s address with you as soon as it’s launched.

In the meantime, let’s go “out” with a bang!

Featured Articles

What I Learned from the Avon Lady

Our VP of Business Development shares the sales (and life) lessons he learned from his grandmother, his small town’s Avon Lady.

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How We Boosted Our E-Newsletter Stats

We’ve seen some growth in our email newsletter metrics lately. Here’s how we did it.

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A Special Website for Special Families

With, we’ve launched an important, one-of-a-kind website.

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Useful Things

Google Alerts for Competitors

Google alerts iconBy now, you probably know about – and are using – Google Alerts to keep an eye on your online presence. (If you aren’t, stop reading this email now and go set some up.) But are you using them to follow your competitors? The value of knowing when your competitors get mentioned online is obvious: You can steal their good ideas and avoid their bad ones.


Hootsuite IconAt TradeMark, we use HootSuite to schedule our social media posts. It’s free for the first three social profiles. And upgrading to the Pro version gets you nearly unlimited social platforms and multiple message scheduling for a pretty fair price. There are plenty of third-party apps that integrate with HootSuite, so you can create a really robust and detailed social media strategy for very little cash.