Issue #101 | May, 2015

In this issue of the Stylesheet: … how to tell your story online … Teddy Roosevelt … icons and to-do lists … a new office & a new baby … three website launches this month …


This issue is about storytelling.


But first, we’d like to offer up a hearty congratulations to our Technology Director, Stephen Tidmore, and his wife on the arrival last week of their new son. Word is, the kid’s already learning to code…


And now, let’s tell some stories!

Featured Articles

How to Find and Tell Your Story Online

Humans are genetically coded to enjoy and tell stories. Better than perhaps any other form of communication, storytelling can inspire, persuade, and instruct. Use these three points-of-view to help reveal and share your organization’s “story.”

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We are Teddy Roosevelt!

During the early stages of a Web project — a stage we call “Discovery” — we’ll often ask our clients a question like, “If your business/organization were a person, who would it be?” It’s a precious question that we ask in order to gain additional insight — both into the organization and how our clients think about their organization.

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Useful Things

TheNounProjectChances are, you’ll need icons at some point. is great for finding icons for web or mobile applications. You can search for literally anything and probably find an option (or a hundred). As a Senior Designer at TradeMark, I’ve found it helpful in creating icons that really speak to their subject. Mac users have the added benefit of being able to drag-and-drop icons directly from app.


WunderlistAfter hunting for the perfect note-taking solution, I’ve settled upon Wunderlist – which is available as both a mobile and desktop app. I love it for a few reasons. First, the interface couldn’t be simpler. I just want to get in, scribble down a note, and move on. Other apps require too much clicking and manual organizing. Second, it syncs flawlessly and fast. So when, at lunch one day, I have an idea for a blog article, I open Wunderlist, type it in, and it immediately appears on my desktop version.


Finally, it’s intuitive. There are lists and notes, that’s it. No needless categories or tags. It’s searchable and has the option of adding due dates to specific notes. Mostly, though, it’s just a great cloud-based repository for recording all your wacky and brilliant epiphanies.