Case Study: Texas Association of Broadcasters
The Challenge
The Texas Association of Broadcasters, the nation’s largest broadcast association, came to us with a problem: their current Web site was outdated and not very useful to members. It needed a new look and some dynamic features to make it relevant and appealing to TAB members.
The Process
Our staff created a Web site that features a searchable member directory, a job bank, a news and events page, and a resource section. Members can to log into the site to search the member directory and use the job bank, where employers are able to post job descriptions. Non-members can view job postings and post resumes without having to log in. Members also have access to a resources section, which includes a broadcast directory, legal guides, and information on legislative advocacy. Finally, TradeMark Media created a news and events section available to members and non-members that allows for unlimited news posts and a calendar of events, both of which are quick and easy for TAB administrators to update.
The Results
The Texas Association of Broadcasters now has an attractive site that is a valuable asset to their members. The Web site is easy for the administrators to update and keeps TAB members connected and informed.