Case Study: Caliderma
The Challenge
Westlake Dermatology was interested in spinning off a sister site to sell its supply of high-quality skin care products online. Caliderma was created to increase revenue and compete with some major online retailers. The challenge was to create an e-commerce site that looked extremely professional, sophisticated and made it easy to purchase products online. In addition, Caliderma wanted to keep in touch with its new client base through an e-newsletter program.
The Process
“Our TradeMark Media team stayed focused on the task and got our website launched much faster than I imagined the process would take. Our site looks very professional and the staff was great to work with.”
— Karen Friedman, Marketing Director
Our team was asked to design and develop a Web site that included a professional e-commerce system. TradeMark Media delivered with an attractive site design that placed Caliderma near the top of the market. In addition, our team installed and customized a powerful e-commerce system that made it easy for visitors to order products and for the Caliderma staff to keep their inventory up to date.
After the site was launched, our design team went to work designing e-newsletter templates that Caliderma could use to keep up with their client base.
Another service we provided was search engine sponsorship consulting. Our team helped Caliderma purchase top listing on some of the Internet's most popular search engines.
The Benefits
The attractive site design made sure that Caliderma appeared on par with some of the Internet's most popular skin care product suppliers. The e-commerce system our team installed made browsing the catalog, choosing a product and checking out easy for the visitor. In addition, Caliderma had a powerful administrative control panel that allowed their staff to update prices, change pictures, add specials, etc. The e-newsletter system employed by our staff ensured that Caliderma could stay in constant contact with their client base.
The Results
After the site had been launched, Caliderma experienced an influx of sales that was more than expected. The Web site quickly paid for itself and sales continue to grow.