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TradeMark Media Earns Second Place in 10th Annual AIR-Austin
Wednesday, November 07, 2007
Source: Sarah Buser, TradeMark Media Studio Manager
TradeMark Media has won second place in the 10th annual Accessibility Internet Rally- Austin Formula One category. Put on by Knowbility, AIR-Austin pairs local non-profit organizations with Web design teams to create new Web sites or enhance existing ones to make them more accessible for people with disabilities. TradeMark worked with TiE Austin, a not-for-profit global network of entrepreneurs and professionals, to create a brand new site to be launched this winter. This year, for the first time, Austin winners will go head-to-head with the winners of AIR-Houston and AIR-San Antonio to determine the statewide champion in the first-ever Texas Accessibility Championship.
“We at TradeMark Media feel that building accessible Web sites should be standard practice for all developers. We take pride in participating in such a positive competition each year and seeing more and more interactive firms getting involved. We’re thrilled to have won second place and to qualify for the first ever state competition!” says Jean Conover, director of business development at TradeMark.
TradeMark Media is grateful for the help of two of its contractors, Joel Skotak of Sko Design Lab and Jonathan Horak, who donated their time to help with the planning and creation of the new TiE Austin site.
The Web sites were judged on 36 criteria that determine ease of use, best practices in Web design, and design features that recognize disabilities such as poor eyesight or color blindness. The competition has two categories: Stock Car, which was judged on basic accessibility, such text alternatives for pictures, and Formula One, which was also judged on advanced technologies like multimedia, data tables, flash, and scripted applications.
About Knowbility
Founded in 1999, Knowbility is a national 501(c)(3) non-profit organization that grew from the community collaboration that produced the first Accessibility Internet Rally in Austin, Texas (AIR-Austin). Knowbility's mission is to support the independence of children and adults with disabilities by promoting the use and improving the availability of accessible information technology.
About TiE Austin
TiE is a non-profit, volunteer professional organization that promotes entrepreneurship and innovation. Founded in Silicon Valley in 1992, TiE now has over 70 local chapters around the world. Although its birth name, The Indus Entrepreneurs, signifies the ethnic South Asian or Indus roots of the founders, TiE stands for Talent, Ideas and Enterprise. TiE Texas consists of chapters in Austin, Dallas and Houston and promotes entrepreneurship and networking through seminars, mentoring, workshops and the annual TiECon conference.
About TradeMark Media
TradeMark Media is an interactive design agency that specializes in Web site design, e-commerce development and online applications. The company has been located in Austin, Texas since 1999.