News and Events — AIR-Austin

TradeMark Media Wins Knowbility’s 11th Annual AIR-Austin Competition with New Site for Mary Lee Foundation

November 14, 2008 |

Austin interactive design agency TradeMark Media has won Knowbility’s AIR-Austin competition by redesigning a Web site for non-profit Mary Lee Foundation. TradeMark took first place in the Formula One division, which is the more advanced of two AIR divisions. AIR-Austin is part of a nationwide initiative to ensure that those with disabilities have access to the Internet as a tool for gaining knowledge, independence and exploring job opportunities. The winning site can be seen at http://www.maryleefoundation.org.

On Saturday, October 18th, Web design teams from more than two-dozen Austin companies including Dell, the University of Texas, Hoover’s, and Whole Foods joined together for a voluntary day of intense competition to build or improve Web sites for non-profit organizations. The sites were judged on thirty-six criteria that determine ease of use of the sites, best practices in Web design and design features that recognize those with disabilities such as poor eyesight and colorblindness.

TradeMark created a Web site for Mary Lee Foundation with a fresh design by Joel Skotak of Sko Design Lab. The site features accessible features such as accessible code, a high-contrast view, alternate text for images and tables, a redesigned, screen-reader friendly structure for content, and an accessible search function.

The competition has two categories; Stock Car and Formula One. The Stock Car class sites are judged on basic accessibility while Formula One entries are also judged on advanced technologies.

This was TradeMark’s sixth time participating in AIR-Austin and its fifth time placing in the top three winners.

About Knowbility

Founded in 1999, Knowbility is a national 501(c)(3) nonprofit organization that grew from the community collaboration that produced the first Accessibility Internet Rally in Austin, Texas (AIR-Austin). For more information, please visit www.knowbility.org and www.knowbility.org/air-austin/.

About Mary Lee Foundation

The Mary Lee Foundation, founded in 1963 by Charlene Crump, inspires and involves persons with disabilities through programs, advocacy, and education. The Mary Lee Foundation is a 501(c)3 non-profit organization and complies with the Federal Civil Rights Act of 1964. For more information, please visit www.maryleefoundation.org. (Please note that this is not the site TradeMark Media built, which is not yet live.)

About Sko Design Lab

Sko Design Lab is a graphic design & web design studio based in Austin, TX, that works with businesses and individuals on projects ranging from direct mail, brochures, logos and stationary systems to interactive Web sites and Internet marketing. For more information, please visit www.skodesignlab.com.

About TradeMark Media

TradeMark Media is an interactive design agency that specializes in Web site design, e-commerce development and online applications. The company has been located in Austin, Texas, since 1999. For more information, please visit www.trademarkmedia.com or contact Jean Conover at jean@trademarkmedia.com.

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