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On Tuesday, May 12th, I’ll be speaking at the AMA Marketing Jam. I’m excited about the opportunity to share the knowledge I have with people in the marketing profession. I hope I’ll be able to deliver an impactful presentation with some real takeaways that everyone will be able to go back to the office and start using right away.

The title of my presentation is Stop Tweeting and Start Thinking: Developing your Interactive Marketing Strategy. I chose this topic because the landscape of interactive marketing has evolved so much since the advent of the Internet 20 years ago. Now there are so many platforms to make yourself heard: Web sites, blogs, social media, search engines, etc. The list goes on and on. I believe that it’s becoming increasingly difficult for marketers to choose the best tools from this complex web of possibilities and really do a great job marketing online. In order to do this, it’s my argument that you need a very solid interactive marketing strategy, one that consolidates the most useful platforms for your audience and product and sets forth a clear plan of action that will meet your end goals.

In my talk I’ll discuss how to go about developing this strategy and we’ll touch on some of the latest tools that marketers are using to make themselves heard online. If you have ideas about how I can make my presentation even better, please send them my way by commenting here. I’m really looking forward to May 12th.