Presentations
Google Analytics Webinar
- Date: Wednesday, December 7th, 2011
- Event: Google Analytics Webinar
- Location: Online
- Presenter: Nick Weynand of TradeMark Media
Presentation Description
A webinar focusing on the interface and new features of Google Analytics version 5.
Watch the screencast
The newly involved public: What it is and how it can help – or hurt your organization
- Date: Thursday, June 16th, 2011
- Event: TradeMark Media and Pierpont Communications "Learn @ Lunch"
- Location: Sullivan's Steakhouse, Austin, Texas
- Presenters: Nick Weynand of TradeMark Media and Stacy Armijo of Pierpont Communications
Presentation Description
In today’s digital age, consumers are no longer content to passively buy products or support causes. They expect to be involved in initiatives, to be asked for their opinions and to be heard when they speak. They are involved – with brands, companies, causes, interests – in an unprecedented way. Is your organization prepared to respond? Join Pierpont Communications and TradeMark Media to find out.
Stacy Armijo and Nick Weynand will discuss this trend and help you understand:
- What makes the “newly involved” public different and what that means for your organization;
- The benefits of engaging with this public and the risks of ignoring them; and
- Strategies for involving your publics without wasting resources or losing your mind.
Understanding and effectively engaging with the newly involved public can mean the difference between success or failure for your organization. Join us on June 16 at 11 a.m. to 1 p.m. at Sullivan’s Steakhouse to find out how.
Material for Download
Social Graces: Understanding and communicating with clients, co-workers, audiences and the media
- Date: Tuesday, October 16th, 2010
- Event: Texas State Mass Comm Week
- Location: Texas State University, San Marcos, Texas
- Presenters: Nick Weynand of TradeMark Media, David Wyatt and Laurn Tuttle of WyattBrand
Presentation Description
They don't call it "interactive" and "social" media for nothing. Digital tools are creating new and innovative ways to engage with one another, but the fundamental principles of how we engage with people has not changed. Whether you are developing a Web site, crafting a public relations campaign, or just connecting with a colleague—communicating effectively requires a fundamental understanding of what motivates people as well as a deeper knowledge of what you are communicating about. Learn how today's agencies like Trademark Media and Wyatt Brand leverage digital media as just one part of a larger, strategic approach to serving their clients and understanding the marketplace at large. Join the conversation. #mcweek #socialgraces @nick_trademark @wyattbrand @laurenptuttle @txstatemcweek
Material for Download
Lessons Learned from Internet Marketing Experts
- Date: Thursday, October 29th, 2009
- Event: 2009 Texas eMarketing Summit @ InnoTech
- Location: Austin Convention Center, Austin, Texas
-
Presenters:
- Nick Weynand, TradeMark Media
- Chris Aarons, Ivy Worldwide
- Peter Poulin, Hoover's Inc.
- Clay Olivier, Volusion
Presentation Description
Back by popular demand, this opening session will again kick off the Texas eMarketing Summit. This first presentation will be fast paced and packed with how to's for implementing a successful online strategy. Subjects include social media, search, email, web site effectiveness and metrics.
Material for Download
- PowerPoint Show (for Office 2007 | 4.4MB ZIP file)
- PowerPoint Show (for Office 2003 | 4.5MB ZIP file)
- PDF (grayscale, printer-friendly version | 3.7MB PDF file)
- PDF (color, not-so-printer-friendly version | 5.9MB PDF file)
A Better Web Site for Every CASA Program
- Dates: Thursday, October 8th and Friday, October 9th, 2009
- Event: Texas CASA Annual Conference
- Location: San Marcos, Texas
- Presenter: Nick Weynand, President & Strategy Director
Presentation Description
The Web is full of opportunities for non-profits. How do you choose the tools that are right for your Web site? In this informative session we'll discuss some of the best tools including content management, streaming videos, social media and online donations. We'll showcase other non-profits that are achieving success and talk about how you can create a better Web site for your CASA.
Material for Download
- PowerPoint Show (for Office 2007 | 6.5MB ZIP file)
- PowerPoint Show (for Office 2003 | 16.3MB ZIP file)
- PDF (grayscale, printer-friendly version | 8.9MB PDF file)
- PDF (color, not-so-printer-friendly version | 11.4MB PDF file)
Stop Tweeting and Start Thinking: Developing your Interactive Marketing Strategy
- Date: Tuesday, May 12th, 2009
- Event: AMA Marketing Jam '09
- Location: Cool River Cafe, Austin, Texas
- Presenter: Nick Weynand, President & Strategy Director
Presentation Description
It’s easier than ever to market on the Internet, but really making yourself heard takes careful planning and a solid interactive marketing strategy. Discover the latest tools and technology you can use to understand and reach your audience.
Material for Download
- PDF (full color, 9.17 MB)
- Slideshare
7 Basic Marketing Principles: A Collegiate Marketer’s Guide for Surviving & Thriving in the Economy
- Date: Friday, February 6 th, 2009
- Event: Regional Collegiate Marketing Conference
- Location: Texas State University, San Marcos, Texas
- Presenters: Jean Conover, Director of Business Development
Presentation Description
On Friday, February 6, 2009 Trademark Media's own Jean Conover spoke at a Regional Collegiate Marketing Conference. She spoke to a group of about 50 marketing students from Texas State University, St. Edwards University, The University of Texas at Austin and The University of Texas at San Antonio. She spoke on the topic of Marketing principles to survive and thrive in a down economy.
Material for Download
- PowerPoint Show (for Office 2007 | 481KB ZIP file)
- PowerPoint Show (for Office 2003 | 512KB ZIP file)
- PDF (grayscale printer-friendly handout version | 744KB PDF file)
- PDF (color not-so-printer-friendly handout version | 559KB PDF file)
RISE 2008: What Are You Worth?: Discovering what you should charge for your services
- Date: Wednesday, March 5th, 2008
- Event: RISE 2008
- Location: The TradeMark Media Studio, Austin, Texas
- Presenter: Nick Weynand, President
Presentation Description
If you’re starting a service business, one of the first things you’ll ask yourself is “How much should I charge?” Turns out, there’s no right or wrong answer (unless you’re losing money) and many factors will affect your rate.
Take part in this informal discussion and discover what you should charge for your services. I’ll start out by sharing some knowledge that I’ve gained from starting my own company, TradeMark Media, and then everyone will get a chance to share their experiences with others. If you’re just starting out, this session will serve as a perfect opportunity to learn from the successes and failures of other entrepreneurs.
Material for Download
- PowerPoint Show (for Office 2007 | 1.01MB ZIP file)
- PowerPoint Show (for Office 2003 | 1.21MB ZIP file)
- PDF (grayscale printer-friendly handout version | 135KB PDF file)
- PDF (color not-so-printer-friendly handout version | 161KB PDF file)
Winning Clients and Customers with E-Newsletters
- Date: Wednesday, January 16th, 2008
- Organization: Young Execs of Austin
- Location: Mirabelle Restaurant, Austin, Texas
- Presenters: Caroling Lee, Producer & Nick Weynand, President
Presentation Description
Young Execs is proud to present Nick Weynand of award-winning interactive firm Trademark Media! Join us for a comprehensive how-to on email marketing. Learn how to avoid the major pitfalls of e-marketing with instructions on how to build an email list, select distributors, avoid spamming, and create meaningful content. You will walk away with valuable information on how to immediately increase your customer awareness and return on investment with this indispensable marketing outlet.
Material for Download
- PowerPoint Show (for Office 2007 | 5.58MB ZIP file)
- PowerPoint Show (for Office 2003 | 5.90MB ZIP file)
- PDF (grayscale printer-friendly version | 3.07MB PDF file)
- PDF (color not-so-printer-friendly version | 2.65MB PDF file)
Northwest Democrats Workshops: Role of the Internet and Media in Campaigns
- Date: Saturday, September 29th, 2007
- Organization: Northwest Democrats, Bexar County, Texas
- Location: Best Western, Ingram Park, San Antonio, Texas
- Presenters: Nick Weynand, President
Presentation Description
From congressman down to JP, right now there are 29 Democrats running. Of those 29 only 13 have Web sites; less than half. Having a Web site is just one more way you as a candidate or elected official can reach the voters. Why aren’t you taking advantage of it?
Material for Download
- PowerPoint Show (for Office 2007 | 186KB ZIP file)
- PowerPoint Show (for Office 2003 | 542KB ZIP file)
- PDF (grayscale printer-friendly version | 514KB PDF file)
- PDF (color not-so-printer-friendly version | 341KB PDF file)
the latest
Using OpenGraph Tags to Integrate Your Content with Social Media
posted by Nick Weynand on May 2, 2012
OpenGraph is a protocol that allows webpages to be integrated with social media in the way they were intended. Here’s how it works.
read morerecent launch
TradeMark Media Launches Website for Social Dynamx
Social Dynamx provides a social customer care platform built for enterprise contact centers. Social Dynamx and TradeMark Media recently teamed up to create a website.
read more
