Andrea Richeson
" I love working with clients to craft sites that are easy to use, beautiful to look at, and effectively support business & customer goals. "
Education: Post Grad Certificate in Usability, University of Texas; MILS in Information, the University of Michigan; BA, Austin College
Andrea is TradeMark Media's chief operating officer and user experience director. She has over 15 years of experience in strategy, design, technology, and management across corporate, academic, non-profit and state government sectors. As User Experience Director, Andrea leads clients and staff through the strategy & discovery, site architecture, visual design, and technology build phases of projects. Andrea also oversees TradeMark staff and acts as senior project manager for both new and existing clients.
Andrea spends her free time playing with her adorable kids, cycling, catching up with friends over coffee, and wrangling her big, stinky dogs. She volunteers her time consulting for public schools in Austin, including Gullett Elementary School and the Ann Richards School for Young Women Leaders. She also supports local fundraising efforts for the Hill Country Ride for AIDS, the Mama Jamma Ride for Breast Cancer, and the BookSpring Read-a-thon.
favorite things:
- Her kids' logic
- Cycling through Austin and Central Texas
- Sunday morning breakfast tacos, hot coffee, the NYT, and conversation
favorite online resources:
pet peeves:
- Sites and products that are difficult to use
- Rude behavior
- Poor signage
facts:
- Odd jobs from the past include laying optical fiber in state mental institutions and checking prison systems for Y2K issues.
- Andrea played rugby for Michigan State University.
- Andrea grew up in Texas but has also lived in Alabama, Germany, Michigan, and the Grand Canyon.
