About Us

Caroling Lee

Photo of Caroling Lee

Education: B.A. in International Service, Minor in International Business, American University; M.A. in Journalism, Concentration in Photojournalism, University of Texas at Austin

I like working in Web design because there is always something new to learn and the Web is full of possibilities.

As the user experience director for TradeMark Media, Caroling handles site architecture and oversees the design process.

Caroling has a varied background in media with experience in television development, Web design and photography. She has worked for Discovery Networks International as a Program Evaluator, reviewing treatments and acquisitions for international programming schedules.

Her Web experience began in 1999 as an associate producer for Discovery Health Channel’s converged television network. She continued as a producer for the creative services arm of AppliedTheory, a web design and technology company located outside of Washington, DC.

Caroling lives in east Austin with her pug, Rothko. She enjoys poker, snowboarding, politics, movies, cooking/food, eating crab, photography and travel.

caroling's favorite things:

  • dungeness crab
  • her iPhone
  • playing and winning at poker

caroling's pet peeves:

  • extra stuff
  • being cold
  • things that don’t work

caroling's favorite online resources:

caroling's organizations:

  • AAJA – Asian American Journalists Association (Treasurer)

caroling's trivia

  • Caroling sailed around the world on a study-abroad program called Semester at Sea while she was in college.
  • Caroling studied to be a diplomat.
  • Caroling secretly wants to be a librarian like her dad.